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The HHAF (Hispanic Heritage Awards Foundation) and the HCF (Hispanic College Fund) have developed the LOFT – Latinas on Fast Track program, an initiative designed to aggressively provide America’s workforce with premier, emerging Hispanic professionals.
For more than two decades, the Hispanic Heritage Foundation’s Youth Awards program has recognized and honored Latino high school students from across America. Award winners are selected for their outstanding accomplishments in their communities and classrooms and for academic excellence in fields such as Community Service, Business & Entrepreneurship, Education, Technology & Engineering, Media & Entertainment, and Healthcare & Science.
The LOFT initiative was created as an extension of the Hispanic Heritage Youth Awards and the Hispanic College Fund scholarship program, in which both nonprofit organizations recognize the top-performing Hispanic students across the United States for their accomplishments in the classroom and community. LOFT is HHAF and HCF’s reaction to the lack of Latinos in the professional or executive workforce.
“The discrepancy between the burgeoning Latino population and the composition of corporate America’s workforce is of concern,” said HHAF President and CEO Jose Antonio Tijerino. “For the most part, the public and private sector simply have not kept up with the progress made by the Hispanic population.
There is a myth floating around about the lack of Hispanic talent in America. With LOFT, we are not only going to dispel that myth, but we are also going to bury it and stomp dirt on it. We are committed to putting our young leaders in a position to lead in the next frontier for Latinos-America’s workforce.”
More than 3,000 former Youth Award and HCF scholarship recipients make up the starting base of “candidates,” who have been selected by independent committees of community leaders and specialists in various fields from tens of thousands of applicants. Each year, an additional 700 candidates will be added to the base. For instance, in 2016, 700 candidates were selected from more than 15,000 applicants.
The breakdown of the LOFT candidates is:
- 20% engineering, computer, math
- 32% sciences
- 26% business, management, economics, finance
- 22% communication, international, public policy, and other
“It is clear there are many highly qualified Latino professionals graduating from our nation’s best colleges and universities,” said HCF President and CEO, Fernando Barrueta. “It is also clear that Corporate America needs highly qualified professionals to continue growing economically and take the organizations to higher levels in a very competitive environment. The lack of clarity in putting Corporate America together with the highly professional Hispanic workforce that it needs is what LOFT is designed to overcome.”
Although Hispanics are the largest minority in America at almost 15% and will represent 100% of the workforce growth within 10 years (source: Labor Dept.), less than 5% are in management.
Currently, Hispanics only graduate from college at 1/3 the rate as non-Hispanic whites and from high school at 62% compared to 90% respectively. The upside to the LOFT initiative investment is that more than 35% of Hispanics are under 18 years of age; the future is the focus of this new effort. Former National Youth Award recipient Michelle Mayorga, a graduate from Yale, has worked with HCF Development Director George Cushman to coordinate the relationships between the candidates and the companies or organizations supporting the LOFT initiative.
“Traditional approaches simply aren’t working,” said Miami native Michelle Mayorga. “I’m here to ensure America’s workplace gets a good look at our young professionals once they graduate from the top colleges in the country. The mission of LOFT is not only important but also vital. Our directive is about taking action: instead of waiting for the workforce to find Latinos, we’re going to go and find the workforce.”
Of Nicaraguan descent, Mayorga served as the catalyst for the creation of the program when she couldn’t find a job coming out of college with heavy credentials. Upon receiving a call asking for help from Mayorga, Tijerino immediately started developing the initiative with Cushman, Barrueta, and Robby Gregg, AOL’s Director of Diversity and Communications. Subsequently, Mayorga was tapped to implement the effort.
“If we’re asking the public and private sector to trust our LOFT candidates with their business objectives, we can certainly trust Michelle to facilitate their relationship with top emerging Latino professionals. She serves as an important communicator, bridging the gap between America’s workforce and the premier, emerging Latino professionals,” said Cushman.
For example, once key candidates have been identified as good fits for the company (criteria might include college attended and major, current residence, bi-lingual capabilities, and personality profile), they will be coached by Mayorga and Cushman to ensure preparedness during the interview process. Mayorga will have visited the company’s headquarters to get a feel for their culture in an effort to better “pitch” the candidate. A meeting will subsequently be arranged with Mayorga sitting in to raise the comfort level of the candidate and company.
In addition, creative measures will be taken to ensure assimilation and retention of the candidate with the company. For example, a tailored guide will be created, which will include area restaurants, dance clubs, community centers, places of worship, and Latino-friendly neighborhoods near the workplace. The focus will be on building “sustainable relationships.”
For over two decades, the Hispanic Heritage Awards Foundation has celebrated the outstanding achievements of Hispanic Americans and provided role models to inspire youth through their stage and television production, which is broadcast nationally on NBC and Telemundo Stations. The Youth Awards were founded in 1998 with the mission of identifying and promoting the next generation of role models. The program celebrates the accomplishments of a select group of Hispanic high school seniors in the classroom and community through regional ceremonies in 12 cities where, each year, half-a-million dollars in educational grants are distributed.
The Hispanic College Fund is a non-profit private organization dedicated to the education and development of future generations of Hispanic professionals across the U.S. The HCF reaches its goals by raising funds from individuals, corporations, and other entities and awards scholarships for students seeking higher education in science, business, engineering, and technology. The HCF has provided over $5.5 million in scholarships to more than 3 thousand Hispanic students since it was founded in 1993.